Smar Tea

Social Media & Branding

A local UAE brand offering traditional Bedouin-style teas, iced drinks, and desserts in a desert-inspired concept.

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About

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Smar Tea is a local UAE brand inspired by Bedouin heritage, offering traditional tea experiences with a modern twist. Their menu includes karak, iced teas, and desserts, served in a unique desert-style setting.

Our Scope:

1. Branding Development

  • Crafted a visual identity that merges Bedouin culture with a contemporary look.
  • Designed logo, typography, and color palette to reflect both tradition and modern lifestyle.
  • Developed brand guidelines to ensure consistent application across all touchpoints.
  • Created packaging designs that align with the brand aesthetic, blending cultural elements with modern minimalism for a distinctive customer experience.

2. Social Media Project

  • Created a content strategy focused on local culture, storytelling, and product showcase.
  • Designed posts that highlight the desert experience, iced drinks, and desserts.
  • Produced reels and visuals emphasizing authenticity and ambiance.

3. Photography & Content Creation

  • On-location shoots in desert-inspired settings to reflect the Smar Tea concept.
  • Captured menu items with a focus on texture, freshness, and lifestyle appeal.

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Smar Tea

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